Web design
Websites, priced in full.
Design, build and launch for Singapore businesses, from S$1,000. Hosting, the domain, business email, analytics and a year of Website Care are included in the price. Run by a Singapore studio that has built websites and run SMB IT since 2008.
Who this is for
Most businesses need less website than they think.
A business that needs to be found, look credible and be easy to contact does not need twenty pages. It needs one or two that load fast and say the right thing. That is the S$1,000 build, and for a lot of Singapore SMBs it is the whole job.
If you have more to explain than that, a business site of five to fifteen pages is the next step up. Selling online is different work again at a different price, and we will tell you which one you are actually asking for. If you already have a site that works and it just needs looking after, what you want is Website Care rather than a rebuild.
What it costs
Four ways in, all priced in the open.
We put the numbers on the page. What moves the figure is what the site has to do, not how long the conversation was.
Brochure site
One or two pages, for a business that needs to be found and taken seriously
- One or two pages, designed and built
- Copywriting, images and a short video for the site
- Domain registration and a year of hosting
- One Google Workspace Business Starter account for a year
- Google Analytics and Search Console connected
- Website Care for the first year
- Live in one to two weeks
Business site
For a business with more than one thing to explain
- Typically five to fifteen pages
- A year of hosting, with a staging site to test changes on
- Copywriting, images and a short video for the site
- Domain registration
- Two Google Workspace Business Starter accounts for a year
- Google Analytics, Search Console, and social pixels if you want them
- Paid plugin licences covered for the first year
- Website Care for the first year
- At least two months from start to launch
E-commerce site
WordPress and WooCommerce, with no limit on how many pages or products
- Everything in the business site, plus a WooCommerce store
- No limit on how many pages or products
- Website Care for the first year, on the e-commerce plan
- At least three months from start to launch
Custom build
Anything with requirements of its own
- Send us the project requirements and we will quote against them
- No bracket, because a number set before we have read your requirements would be a guess
Prices are in Singapore dollars. The first year is included, not permanent. Hosting, the domain, the Google Workspace account and Website Care are covered for twelve months, then they renew. Website Care continues at S$200 a month for a brochure or business site and S$500 for a store. Hosting is from S$120 a year for a brochure site, around S$240 for a business site, and from S$600 for a store, which is quoted on its size and traffic. The domain is around S$60 a year including DNS management, though the exact figure follows the extension. The Workspace account renews at whatever Workspace costs at the time. We would rather you read all of that here than find it on an invoice. There is a fuller breakdown of website design cost in Singapore, including what each build costs in the years after it launches.
The small print
What the price does not cover.
The things that are easier to read now than to discover later.
The images are licensed to the site, not sold to you
The images and video we provide are generated or licensed from stock rather than shot on commission, so we cannot pass on full commercial ownership of them. You use them on your website. You cannot resell them, and you cannot put them on a product or a service you are selling. If your business needs images it owns outright, raise it before we start, because that is a different piece of work.
Images you supply are your responsibility
You are welcome to send your own photographs, and often that is the better result. If any of them show a real person, getting that person’s permission to use the image on the site is your side of the job rather than ours.
Payment gateway fees are yours
Payment gateways take a cut of what you sell. On an e-commerce build we will help you choose one and connect it, but what it charges sits outside anything we charge, and it keeps charging long after we are done.
The running costs come back in year two
Hosting, the domain, the Google Workspace account and Website Care are covered for twelve months and then renew. Every one of those figures is in the note under the prices. It is not a small number, and you should have it before you sign rather than after.
How it runs
From conversation to live site.
The same four steps whether the build is one page or a full shop. What changes is how long the middle one takes.
Tell us what the business does
What you sell, who buys it, and what the site has to do for you. For a brochure build that is one conversation. For e-commerce it takes longer, because catalogue, delivery and payment decisions all shape what gets built.
Design it around that
Pages designed around what your business actually needs to say, rather than a template with your logo dropped into it. You see the design before anyone starts building it.
Build, write and shoot
The site gets built on WordPress, the copy gets written, and the images and short video get produced. This is the longest stretch and it is where most of the price sits.
Launch and hand over
Domain, hosting, business email, Google Analytics and Search Console connected and working. Website Care starts the day the site goes live, so it is being looked after from the beginning rather than from whenever someone remembers.
Who does the work
A studio, not an agency floor.
We have built websites and run SMB IT in Singapore since 2008. The person who designs your site is the person who builds it, connects your email, and is still looking after it in year two.
Ardo, Sage Clinical Services and physiotosport.com are among the businesses whose sites we have built.
Tested before it ships
Every site is checked for page speed and Core Web Vitals, for accessibility, and for how it behaves on a real phone rather than a desktop window made narrow. This site is built to the same standard.
Read the working first
We publish what we know about building and running sites in our notes, from choosing a colour scheme to knowing when a site has aged out. Judge the thinking before you commit to it.
Questions
The things people ask before signing off.
How much does a website cost?
A one or two page brochure site is S$1,000, complete. A business site of roughly five to fifteen pages starts at S$5,000. An e-commerce build starts at S$10,000, because a shop is a different kind of work rather than a bigger version of the same one. Anything with requirements of its own gets quoted against those requirements instead of squeezed into a bracket.
What happens at the end of the first year?
Hosting, the domain, your Google Workspace account and Website Care all renew. A brochure or business site continues on Website Care at S$200 a month, and an e-commerce site on Website Care for e-commerce at S$500, both at the prices they are sold at on their own page. The Google Workspace account renews at whatever Workspace costs then, which is a Google price rather than ours. It is the part of a website quote that most often goes unmentioned, so we have put it on this page twice.
Who owns the images and the video?
They are generated or licensed from stock rather than shot on commission, so they are licensed to you for use on your website and we cannot pass on full commercial ownership. You cannot resell them, and you cannot put them on a product or a service that you are selling. You are also welcome to supply your own images, and if any of them show a real person, permission to use them is your responsibility.
How long will it take?
A brochure site is one to two weeks. A business site is at least two months. An e-commerce build is at least three months, and how much longer depends mostly on how ready your product data, images and delivery decisions are when we start. That part is usually the client’s side of the work, and it is worth starting early.
How many rounds of revisions do I get?
There is no limit on them while design and development are under way. What revisions cost you is time rather than money: each round pushes the finish date out, which is felt most on a brochure site quoted at one to two weeks. That window closes when you sign design and development off, so we would rather you kept asking until the site is right than signed off on something you did not like.
What do you build on?
WordPress, and WooCommerce when there is a shop. It is not the newest thing available, which is part of the point: the platform is everywhere, there is a plugin for very nearly anything, and nothing about the site is locked to one studio.
Can you quote for something that is not on this page?
Yes. Send the project requirements and we will quote against them. If what you need is genuinely custom, a number on a web page would be a guess, and you would be right not to trust it.
Start a conversation
Tell us what the site has to do.
Send us what your business sells and who you want to reach. We will tell you which of the four fits, what it would cost, and how long it would take. If a new site is not the thing that would help you most, we will say that instead.