Notes
Field notes, written to be used.
What we learn building, ranking and running SMB websites in Singapore. No filler, no news cycle.
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Microsoft 365 storage limits: where each one sits, and what stops when it fills
Microsoft 365 storage limits sit in four places, not one. On the Microsoft 365 Business plans, each person gets 1 TB of OneDrive, their own file space, and…
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AI search visibility: what changes, and what does not
The short answer is no. To be eligible to be shown as a link in Google’s AI features, your page has to be indexed, which means Google has…
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Google spam update: how to tell if your site was hit
A dip in your traffic near a reported Google spam update is not a penalty notice, and treating it as one is how small sites spend money they…
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AI-generated content and SEO: Google’s own rules
Google does not penalise a post for being written with AI. It penalises thin pages made mainly to rank, whichever tool wrote them. If you have already published…
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Google Workspace Studio: What It Is and What It Costs
Google Workspace Studio is Google’s tool for making small automations inside Google Workspace. You describe a routine job in plain words, and Gemini, Google’s AI, builds it for…
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Search Console performance report: impressions vs clicks
If your Search Console impressions are climbing and your clicks are not, the report is not broken and you have not necessarily lost your rankings. The performance report…
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Meta keywords: does Google still use them, and what should you fill in instead?
No. Google does not use the meta keywords tag, and filling it in does nothing for where your page shows up on Google. You can leave that box…
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How to Use Google Trends for Market Research in Singapore
Google Trends will not tell you how many people in Singapore are searching for your product. That number is not in the tool, and there is no setting…
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Google Drive Permissions: How to Prove Who Can Open a Folder
Somebody has asked you to prove who can open a folder in Google Drive. It could be a client, an insurer, a bank, or the member of staff…
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Email Marketing Tools for a Singapore Small Business
Somebody has told you to use Mailchimp. Before you pay for anything, here is the short answer for a Singapore business of three to thirty staff. You are…