Notes
Field notes, written to be used.
What we learn building, ranking and running SMB websites in Singapore. No filler, no news cycle.
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Ecommerce SEO for a Singapore store: what to fix first
Someone has handed you a crawl report full of red rows, sorted by severity, and told you the store needs SEO. Ecommerce SEO is that same job done…
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Google Workspace Reseller Singapore: What One Can Do
You have decided on Google Workspace, and a company has offered to sell it to you instead of Google. Here is the short answer. A Google Workspace reseller…
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Website Maintenance Service in Singapore: What It Buys
Somebody has quoted you a monthly fee to look after your website, or something on the site has just stopped working and you are wondering who was supposed…
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Google Analytics Search Terms: Where the Keywords Live
You opened Google Analytics to find the words people typed into Google before they arrived on your site, and the report is not there. It is not hidden…
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Gemini vs Copilot for a Small Business in Singapore
Somebody in the company has asked whether you should be paying for AI. Here is the short answer for a Singapore business of five to fifty staff. If…
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How to Find Seed Keywords Before You Open a Tool
You want the short list of words that keyword research starts from, and you are probably looking for the tool that produces it. That is the wrong end…
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Kaspersky vs Bitdefender for a Singapore Small Business
Two names on the shortlist, a handful of office machines, and a decision you would rather make once. Here is the answer up front. On the most recent…
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Microsoft 365 Business Basic, Standard or Premium: Which?
You have chosen Microsoft 365. Now you have to pick one of three business plans. Business Basic gives you the apps in a browser and on your phone.…
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Google Workspace Offboarding: What to Do When Staff Leave
Somebody is leaving and you have their Google Workspace account open in front of you. Do this. Suspend the account on their last day, move the work off…
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Gmail for Business on Your Own Domain: What It Takes
Gmail on your own domain, so mail arrives at your name at your company’s address rather than at a gmail.com one, means a Google Workspace subscription. Two things…