Notes · Filed
Business
Running a small business online in Singapore: email, tools, marketing and the operational bits that keep a team moving.
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Meta keywords: does Google still use them, and what should you fill in instead?
No. Google does not use the meta keywords tag, and filling it in does nothing for where your page shows up on Google. You can leave that box…
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Email Marketing Tools for a Singapore Small Business
Somebody has told you to use Mailchimp. Before you pay for anything, here is the short answer for a Singapore business of three to thirty staff. You are…
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WordPress Hosting in Singapore: What a Managed Plan Covers
Managed WordPress hosting puts the machinery around your site on a timer. Updates run by themselves, copies of the site are taken for you, a private test copy…
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Microsoft 365 unused licences: how to find them and stop paying for them
Unused Microsoft 365 licences in a small business come in three kinds. Some seats were bought and never given to anyone. Some still belong to people who have…
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Web Hosting in Singapore for a Small Business Site
Your hosting renewal has arrived and it is not the number you remember agreeing to. Or the site went down on a Saturday and nobody picked up. Or…
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Ecommerce SEO for a Singapore store: what to fix first
Someone has handed you a crawl report full of red rows, sorted by severity, and told you the store needs SEO. Ecommerce SEO is that same job done…
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Google Analytics Search Terms: Where the Keywords Live
You opened Google Analytics to find the words people typed into Google before they arrived on your site, and the report is not there. It is not hidden…
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Gemini vs Copilot for a Small Business in Singapore
Somebody in the company has asked whether you should be paying for AI. Here is the short answer for a Singapore business of five to fifty staff. If…
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How to Find Seed Keywords Before You Open a Tool
You want the short list of words that keyword research starts from, and you are probably looking for the tool that produces it. That is the wrong end…
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Microsoft 365 Business Basic, Standard or Premium: Which?
You have chosen Microsoft 365. Now you have to pick one of three business plans. Business Basic gives you the apps in a browser and on your phone.…