Notes · Filed
Business
Running a small business online in Singapore: email, tools, marketing and the operational bits that keep a team moving.
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Multilingual SEO: Chinese Pages for a Singapore Website
A Chinese version of your website is worth building when real customers read Chinese first, and only for the pages they act on. For most small businesses, our…
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How to prepare Microsoft 365 for Copilot: four checks for a small business
Microsoft 365 Copilot, the AI chat assistant in Microsoft 365’s apps, shows each person only what that person can already open. Microsoft puts it plainly: Copilot “only surfaces…
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Website Redesign SEO: How to Keep Your Google Traffic
Yes, a website redesign can hurt your SEO (search engine optimisation: the work that helps your pages get found on Google). It hurts where it changes something Google…
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How to create a website in Singapore: the steps, the real costs and who does what
To create a website in Singapore, work through five steps in this order. Each step has one thing to get right. The domain. Register your web address with…
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Page speed and SEO rank: what Google says speed changes, and what it does not
Yes, speed plays a part in where your pages rank on Google, but a smaller and plainer part than a speed-fix sales pitch suggests. Google says it uses…
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SEO Plan for Small Business: A Three-Month Plan You Can Run
A workable SEO plan for a small business runs for three months, uses Google’s free tools, and does one job a month. Month one: make sure Google can…
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Adobe vs Canva: Which One a Small Team Should Pay For
For most small teams, Canva costs less per person and covers the everyday work: social posts, simple brochures and short videos. Adobe earns a place for the heavier…
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SEO vs Google Ads: Which to Pay For First in Singapore
If you need enquiries this quarter, start with Google Ads, which is Google’s paid advertising. If you can wait two or three quarters, and your customers search for…
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Microsoft 365 storage limits: where each one sits, and what stops when it fills
Microsoft 365 storage limits sit in four places, not one. On the Microsoft 365 Business plans, each person gets 1 TB of OneDrive, their own file space, and…
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Search Console performance report: impressions vs clicks
If your Search Console impressions are climbing and your clicks are not, the report is not broken and you have not necessarily lost your rankings. The performance report…