Notes
Field notes, written to be used.
What we learn building, ranking and running SMB websites in Singapore. No filler, no news cycle.
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How Long Does SEO Take? What Shows First, and When
There is no single date for how long SEO takes. SEO is short for search engine optimisation: the work of helping Google understand your pages, and helping people…
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Google Business Profile services in Singapore: what a provider does, and what stays yours
Google Business Profile is the free entry for your business on Google Search and Google Maps, with your hours, photos and reviews. A Google Business Profile service can…
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Spam backlinks: do they hurt your site? Google’s answer
If you have found a pile of spam backlinks pointing at your site, the usual answer is to leave them alone. Google’s help page for its disavow tool…
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Website is down? Check if it is just you, then find out who to call
When your website will not load, first find out whether it is down for everyone or only for you. Turn off Wi-Fi on your phone and open the…
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Website Downtime and SEO: What It Does to Your Rankings
A website that is down for a few hours, or even a day, rarely loses its Google rankings for good. Google treats that kind of downtime as a…
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Multilingual SEO: Chinese Pages for a Singapore Website
A Chinese version of your website is worth building when real customers read Chinese first, and only for the pages they act on. For most small businesses, our…
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How to prepare Microsoft 365 for Copilot: four checks for a small business
Microsoft 365 Copilot, the AI chat assistant in Microsoft 365’s apps, shows each person only what that person can already open. Microsoft puts it plainly: Copilot “only surfaces…
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Website Redesign SEO: How to Keep Your Google Traffic
Yes, a website redesign can hurt your SEO (search engine optimisation: the work that helps your pages get found on Google). It hurts where it changes something Google…
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How to create a website in Singapore: the steps, the real costs and who does what
To create a website in Singapore, work through five steps in this order. Each step has one thing to get right. The domain. Register your web address with…
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Page speed and SEO rank: what Google says speed changes, and what it does not
Yes, speed plays a part in where your pages rank on Google, but a smaller and plainer part than a speed-fix sales pitch suggests. Google says it uses…