How many words should a blog post be?


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As a blogger, one of the most important decisions you’ll make is how long your blog posts should be. Do you aim for short, easily-digestible posts that readers can consume quickly? Or do you opt for longer, more in-depth articles that provide a wealth of information and analysis? There’s no one-size-fits-all answer to the question of how many words a blog post should be. The ideal length will depend on various factors, including your niche, audience, and blog goals.

In this article, we’ll dive deep into the world of blog post length and explore the factors you should consider when deciding how long your posts should be. We’ll look at why the length of a blog post matters for SEO and reader engagement, how to determine the ideal length based on your niche and audience, and the pros and cons of shorter versus longer blog posts. Whether you’re a seasoned blogger or just getting started, this article will provide the insights and tools you need to make informed decisions about the length of your blog posts. So let’s dive in and discover how many words your blog posts should be!

A blogger typing away on a laptop
A blogger typing away on a laptop

Why the length of a blog post matters for SEO and reader engagement

The length of a blog post is an important factor for both SEO and reader engagement. Here’s why:

  1. SEO: Google tends to favour longer blog posts because they provide more value to readers. This means longer posts are more likely to rank higher in search engine results pages (SERPs) and receive more traffic from organic searches. Additionally, longer posts tend to attract more backlinks from other websites, another important ranking factor.
  2. Reader Engagement: Readers who visit your blog seek information and value. Longer blog posts tend to provide more in-depth information and analysis, which can keep readers engaged for longer periods. This can also increase the likelihood of readers sharing your content on social media or subscribing to your blog.

However, it’s important to note that there’s no one-size-fits-all answer to how long a blog post should be. The ideal length will depend on your niche, audience, and blog goals. That said, as a general rule of thumb, blog posts should have a minimum of 500 words, and between 1,500-2,500 words tend to perform well in terms of SEO and reader engagement.

How to determine the ideal length for your blog post based on your niche and audience

One of the most important decisions you’ll make is how long your blog posts should be. While there are some general guidelines to follow, such as aiming for posts between 1,500-2,500 words, the ideal length for your blog post will ultimately depend on your niche and your audience. Here are some tips on how to determine the ideal length for your blog posts based on these factors:

  1. Know your niche: Different niches have different expectations regarding blog post length. For example, longer posts may be necessary to provide in-depth analysis and value to your readers if you’re writing about complex topics such as finance or technology. On the other hand, if you’re writing about lifestyle or entertainment topics, shorter, more visually-focused posts may be more appropriate.
  2. Consider your audience: Understanding your audience is key to determining the ideal length for your blog posts. Shortening posts may be more effective if your audience is busy professionals who want to digest information quickly. If your audience is more academic or research-oriented, longer, more detailed posts may be necessary to meet their needs.
  3. Look at your analytics: Your website analytics can provide valuable insights into what your audience prefers regarding blog post length. Look at metrics such as time on page, bounce rate, and engagement to see how readers interact with your content. If you find that readers are leaving your site quickly, it may be a sign that your posts are too long or too short.
  4. Experiment: It’s okay to experiment with different post lengths to see what works best for your niche and audience. Try publishing shorter and longer posts and see how they perform. You can also ask for feedback from your readers to understand what they prefer.
  5. Focus on value: Ultimately, the ideal length for your blog post will depend on the value you’re providing to your readers. Whether your posts are short or long, make sure they’re packed with useful information and insights that will keep readers coming back for more.
  6. Competition pages word count: Consider the competing pages’ word count in the SERP for the same keyword: Another important factor to consider when determining the ideal length for your blog post is the competition in the search engine results page (SERP) for the same keyword. Look at the word count of the top-ranking posts for your target keyword. If they’re all longer than your proposed word count, you may need to increase the length of your post to be competitive. Conversely, if the top-ranking posts are all shorter, you may get away with a shorter post that still provides value to readers. Remember that word count alone is not the only factor determining a post’s ranking in the SERP. The quality of your content, backlinks, and other SEO factors are also important.
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In conclusion, determining the ideal length for your blog post requires trial and error, but understanding your niche and audience and looking at your website analytics can help guide your decision-making process. Remember, it’s not just about hitting a certain word count – it’s about providing value to your readers and keeping them engaged with your content.

A person reading a long blog post on laptop
A person reading a long blog post on laptop

The pros and cons of shorter versus longer blog posts

Regarding blog post length, there are pros and cons to both shorter and longer posts. Let’s take a closer look at each:

Shorter blog posts (under 1,000 words) can be a great option if you’re looking to communicate a message or share a simple idea quickly. They’re also more likely to be shared on social media, as readers can quickly consume and share them with their networks. Additionally, shorter posts are often easier to write and can be published more frequently, which can help keep your blog active and engage your audience regularly.

On the other hand, longer blog posts (over 1,500 words) can provide more in-depth analysis and value to your readers. They’re more likely to be shared and linked to from other websites, which can boost your website’s search engine rankings and increase your traffic. Longer posts can establish you as an authority in your niche and provide a competitive edge over other blogs. However, longer posts require more time and effort and may not be suitable for readers looking for quick, bite-sized content.

Ultimately, the ideal length for your blog post will depend on your blog goals, niche, and audience. If you want to communicate a message or share a simple idea quickly, a shorter post may be the way to go. A longer post may be better if you want to provide an in-depth analysis and establish yourself as an authority in your niche. Regardless of the length, ensure that your posts are packed with value and provide a great experience for your readers.

How to structure your blog post to keep readers engaged, regardless of length

When it comes to blogging, length isn’t the only factor that determines reader engagement. The structure of your blog post is also crucial in keeping readers interested and engaged, regardless of length. Here are some tips for structuring your blog post:

  1. Start with a compelling headline: Your headline is the first thing readers will see, so it’s important to make it attention-grabbing and intriguing. Use language that piques readers’ curiosity and communicates what they can expect from your post.
  2. Focus on a single topic: Instead of covering multiple topics in one post, focus on one topic and dive deep into it. This will help you keep your post focused and to the point while still providing valuable information to your readers.
  3. Use subheadings and bullet points: Break up your content with subheadings and bullet points to make it easier for readers to scan and digest. This will also help readers navigate your post and quickly find the information they seek.
  4. Use visuals: Incorporate visuals like images, infographics, and videos into your post to break up the text and make it more engaging. Visuals can also help illustrate your points and make your post more memorable.
  5. Tell a story: Use anecdotes, personal experiences, and examples to make your post more relatable and engaging. This will help readers connect with your content on a deeper level and keep them interested throughout the post.
  6. End with a call to action: Finish your post with a call to action that encourages readers to engage with your blog or take some action. This can be as simple as asking readers to share their thoughts in the comments or as specific as asking them to sign up for your email list.
  7. Break paragraphs into appropriate lengths: Long paragraphs can be intimidating and difficult to read, so it’s important to break them into shorter, more manageable chunks. Aim for paragraphs 2-4 sentences long, and use transition words to connect them smoothly.
  8. Use ample white spaces: White space refers to the blank areas between paragraphs and around images. Plenty of white space can make your post look more visually appealing and less overwhelming. It can also help draw attention to important points and make your post more scannable.
  9. Use good font types and sizes for reading: The font you choose for your blog post can greatly impact readability. Stick to simple, easy-to-read fonts like Arial or Times New Roman, and avoid decorative or script fonts. Also, ensure your font size is large enough to be easily read on desktop and mobile devices.
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By following these tips, you can structure your blog post to keep readers engaged and interested, regardless of length. Remember to focus on providing value to your readers and creating a great user experience; the length of your post will be less important than its quality and relevance.

How to use formatting and visuals to break up long blog posts

Formatting and visuals are key elements in breaking up long blog posts and making them more digestible for readers. Here are some tips on how to effectively use formatting and visuals in your blog post:

  1. Use subheadings: Subheadings are a great way to break up your post into sections, making it easier for readers to navigate and find the information they want. Ensure your subheadings are descriptive and give readers a clear idea of what to expect in each section.
  2. Incorporate visuals: Including images, videos, and other visuals in your blog post can help break up large blocks of text and make your post more visually appealing. Just be sure to use relevant visuals to your content and add value for your readers.
  3. Use bulleted or numbered lists: Lists are a great way to present information in a concise and easy-to-read format. They also help break up long paragraphs and make your content more scannable.
  4. Table of Contents: Including a table of contents in your long blog posts can help readers navigate your content more easily and quickly find the information they’re looking for, improving the overall user experience.

Incorporating these formatting and visual elements into your blog post can make it more engaging and reader-friendly. Just remember to use them strategically and sparingly, and always keep your focus on providing valuable content for your readers.

The Impact of mobile devices on blog post length

The rise of mobile devices has significantly impacted how people consume content, including blog posts. With more and more people accessing the internet from their smartphones and tablets, it’s important to consider the impact of mobile devices on blog post length.

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One key factor to consider is screen size. Smaller screens mean that readers may have a harder time digesting long blocks of text, so it’s important to keep paragraphs short and break up your content with subheadings, lists, and visuals. Additionally, shorter blog posts may be more appealing to mobile users who are often looking for quick, bite-sized content to consume on the go.

Another factor to consider is load time. Mobile users may have slower internet speeds or limited data plans, so longer blog posts with large images or videos may take too long to load, causing readers to lose interest or abandon the post altogether.

In summary, when it comes to blog post length, it’s important to consider the impact of mobile devices and how people consume content on the go. By keeping your posts concise, easy to read, and optimized for mobile devices, you can increase the chances of engaging and retaining mobile readers.

Long posts and small texts on a smartphone
Long posts and small texts on a smartphone

The connection between blog post length and social media shares

The relationship between blog post length and social media shares is a topic of much debate in content marketing. While there’s no one-size-fits-all answer, some general trends can help guide your decision on how long to make your blog posts if you’re looking to optimize for social media.

Generally, shorter blog posts tend to get more social media shares than longer ones. This is likely because shorter posts are easier to read and share quickly, making them more appealing to social media users looking to consume and share content quickly. However, this doesn’t mean longer posts can’t perform well on social media if they provide valuable, high-quality content that resonates with readers.

Another factor to consider is the platform you’re sharing your blog post on. Different social media platforms have different expectations and norms regarding content length. For example, Twitter’s character limit means shorter posts are often more effective, while LinkedIn’s professional audience may be more receptive to longer, in-depth articles.

Common Myths and Misconceptions about blog post length

Several myths and misconceptions surrounding blog post length can lead to confusion and uncertainty among content creators. Here are a few of the most common:

Myth #1: Longer blog posts are always better for SEO. While longer posts can benefit SEO, it’s not a hard and fast rule. What’s most important is creating high-quality content that provides value to your readers and addresses their needs and interests.

Myth #2: Shorter blog posts lack substance. This is not necessarily true. While shorter posts may be less detailed, they can still provide readers with valuable insights, tips, or information. It’s all about finding the right balance and choosing the most effective format for the content you want to share.

Myth #3: Readers won’t engage with long blog posts. While it’s true that some readers may be turned off by lengthy posts, many others prefer longer, more in-depth content. The key is ensuring your content is engaging, informative, and well-structured, regardless of length.


In conclusion, finding the right length for your blog post is crucial, but it’s just one piece of the puzzle. If you want to take your content creation to the next level and create high-quality, engaging content that resonates with your audience, consider working with a professional content creation service.

At our content creation service, we specialize in creating custom content solutions that are tailored to your unique needs and goals. From blog posts and articles to social media content and email newsletters, our team of experienced writers can help you craft content that stands out and drives results. So, whether you’re looking to revamp your blog strategy, improve your social media presence, or generate more leads and sales, our content creation service has you covered. Contact us today to learn more about our services and how we can help you take your content marketing to the next level!