SEO
Search, both kinds.
SEO for Singapore businesses across the two places customers now start: Google, and AI answers. Technical foundation, keyword and content strategy, Google Business Profile, and reporting you can actually read. Run by a Singapore studio that has built websites and run SMB IT since 2008.
Who this is for
Worth saying first: SEO is not always the answer.
If you need customers this quarter, ads will get there faster and we will tell you so. SEO earns its keep when you can wait two or three quarters, and when the thing you sell is something people actually search for. If that is not your business, a retainer with us is a poor use of your money.
Where it does fit, it tends to fit for a long time. The businesses we work with are Singapore SMBs whose customers research before they buy: services with a considered purchase, products people compare, categories where the same questions come up every week. Those questions are the work.
What we do
Two surfaces, one piece of work.
Your customers start in two places now: Google, and AI answers. Ranking on one while invisible to the other leaves half the room. The foundation is shared, so we do both rather than selling them as separate products.
Traditional SEO
- Technical foundation and Core Web Vitals
- Keyword research and content strategy
- Google Business Profile and local citations
- Search Console monitoring and reporting
AI SEO
- Visibility in AI answers and overviews
- Structured content built for citations
- Entity recognition and brand presence
- Content written to be quoted
How it runs
The method, in the open.
There is no proprietary system here and no black box. This is the same sequence any competent practitioner would follow, which is exactly why we are comfortable publishing it.
Fix the foundation
Crawlability, site structure, page speed and Core Web Vitals, titles and metadata, schema. Content cannot rank on a site search engines struggle to read, so this comes first and it is usually where the quickest gains are.
Find the real questions
Keyword research against what your customers actually type, checked against real search volume and competition rather than guesswork, then mapped to the pages that should answer each one.
Write the answers
Pages and articles that answer one question properly, structured so both Google and an AI engine can lift the answer cleanly. Written to be read by a person first, because content that only satisfies a crawler stopped working years ago.
Measure and adjust
Search Console for positions, impressions and the queries you are actually being found for, reported in plain language every month. What moved, what did not, and what we are changing next.
Pricing
Two prices, published.
We would rather publish a number than make you ask for one. What moves the figure is how much site there is and how much history it carries, because an older site with years of accumulated pages takes more untangling before anything can move.
Small and new sites
Under roughly 1,000 organic visits a month, or launched in the last couple of years
- Technical foundation, Core Web Vitals and schema
- Keyword research mapped to the pages that should answer it
- Google Business Profile and local citations
- On-page copy rewritten as needed, plus one new article a month
- Search Console reporting every month, in plain language
Medium and aged sites
Roughly 1,000 organic visits a month or more, or three years and older
- The same work, across more pages and more history
- On-page copy rewritten as needed, plus two new articles a month
- Priced for the untangling an older site needs before it can move
Both prices are per month, in Singapore dollars, on a 12-month term. Search is slow work and a shorter commitment would not give it long enough to show. Treat the brackets as a rule of thumb rather than a rigid rule: send us the address and we will tell you which one applies.
Who does the work
A studio, not an agency floor.
We have built websites and run SMB IT in Singapore since 2008, so the person doing your SEO is the same person who can change the site. Nothing waits in a developer queue for a fortnight because a title tag needs editing.
Chinatown.sg runs its SEO through us.
Read the working first
We publish what we know about search in our notes, from on-page checklists to ranking on Google Maps. Judge the thinking before you commit to it.
Questions
The things people ask before signing up.
How long before I see results?
Expect two or three quarters. The first quarter goes on the foundation: fixing what is holding the site back and preparing it for the actual search work. Signs of improvement then usually show three to six months after that work begins. Individual technical fixes can register sooner. Anyone promising page one in a month is selling you something else.
Can you guarantee a number one ranking?
No, and neither can anyone else. Organic positions are not for sale and nobody controls Google’s results. What we can commit to is the work: the foundation fixed, the right questions answered, and a report each month showing exactly what moved.
What is AI SEO, and do I need it?
It is optimising to be the source an AI answer cites rather than only the link a search engine ranks. It matters because a growing share of research now ends inside an AI answer without a click. The good news is that the work overlaps heavily with doing traditional SEO properly, so it is not a separate bill.
Is content writing included?
Within limits, yes. Rewriting the copy on pages you already have is part of the work and is not counted or capped. New articles are included at one a month on the smaller plan and two on the larger one. If you want to publish more heavily than that, we will quote the extra separately rather than pretend it fits inside the retainer.
Do you do link building?
Not as part of the retainer, no. If you already work with us and want to pursue it, we are glad to talk it through and help you judge whether it is worth doing. We just do not sell it as a service of our own.
Who actually does the work?
We do. There is no account manager relaying messages to a team you never meet. The person who reports on your search performance is the person who changed the pages.
Start a conversation
Send us your site and the customers you want.
We will look at where you stand now, tell you honestly whether search is the right channel for what you sell, and say what the first quarter would involve. If ads or something else would serve you better, we will say that instead.